Morocco is preparing to welcome a new event dedicated to the business behind entertainment. From October 21 to 23, AAAEXPO Morocco 2026 will bring the attractions and leisure industry together in Rabat, creating a meeting point for professionals working across amusement parks, immersive experiences, gaming and tourism-related entertainment.
The entertainment industry extends far beyond concerts, festivals and live performances. Behind the experiences audiences enjoy is a growing ecosystem of technology providers, attraction designers, operators, investors and developers. AAAEXPO Morocco aims to bring these players together, connecting international expertise with opportunities across the African market.
Taking place at the Sofitel Rabat Jardin des Roses, the inaugural edition will cover a wide range of sectors, including theme parks, water parks, family entertainment centres, arcade gaming, virtual and augmented reality, immersive technologies and tourism attractions.
Innovation will be a central part of the programme. Alongside its exhibition area, AAAEXPO will feature conferences, practical workshops and opportunities to discover new products and solutions shaping the next generation of leisure experiences. The event is also designed to facilitate business-to-business and business-to-government meetings, connecting companies with potential partners, investors, project developers and public decision-makers.
The networking dimension is particularly relevant for an industry where developing an attraction or entertainment destination often requires collaboration between technology suppliers, operators, tourism stakeholders and investors. By bringing these groups together, AAAEXPO aims to encourage partnerships and support the development of new projects across the continent.
For Morocco, hosting the event also highlights the country's position between Africa, Europe and the Middle East. As tourism and leisure infrastructure continue to create opportunities for new visitor experiences, the expo offers a platform for exploring how technology, investment and creative concepts can contribute to the sector's development.
AAAEXPO Morocco 2026 will run from October 21 to 23 in Rabat. With its focus on innovation, industry knowledge and professional connections, the event aims to establish a new meeting point for the businesses shaping the future of entertainment and attractions in Africa.
